My Mission: Choose a typeface and create two books (one on the subject, the other a specimen book) and a poster by means of word association and specimen display.
My Solution: Through a lot of mindmapping, I decided that I would create a book about déjà vu using the typeface Requiem by Hoefler and Frere-Jones. Requiem was modeled after illustrations from a 16th century writing manual, so in a way, it’s like the typeface has already been seen before, making it perfectly appropriate to use for a book concerning déjà vu. While looking for an object of inspiration, my mom pulled out an old amber vase with a deer at the bottom. It had been my grandmother’s, tucked away for years. Something about it felt so familiar, but I knew I had never seen it before. That was the exact feeling I needed to capture in the books. The amber brought in the bursts of orange,the deer brought about the odd imagery that leaves the reader scratching their head.
Repeated imagery. Blocks of text set in paragraphs that seem to slowly drift off the page. Muted purples and blues with pops of bright orange. Photographs that make the reader feel like they are in a dream-like state. Typography reminiscent of something from another time, but with originality. An eery familiarity throughout the words and images.
The result is a set of books that display the delicate nuances and old-world stability of the typeface Requiem, while giving the reader the sensation of déjà vu.